SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has been viewed almost 47,000 times.
The Society of American Florists’ 57-second Women’s Day video uses footage from the group’s recent Petal It Forward initiative to emphasize the obvious joy women feel when presented with an unexpected bouquet of flowers. SAF featured the video in several posts and tweets on its member and consumer social media channels and encouraged members to share the video with their social media followers. In addition, SAF used paid promotions on YouTube from March 2 to March 7 to communicate that message directly to key consumers.
“The YouTube promotion provided the opportunity to boost awareness of Women’s Day and flowers beyond our followers, and reach thousands of consumers with the positive flower message,” said Jennifer Sparks, SAF’s vice president of marketing.