This Floral Trends forecast is put together every year by our small wholesaler trade association, International Floral Distributors. Since we are the designated NYC metropolitan area member of this trade group, we are the exclusive wholesaler in this area that has access to this trends forecast booklet. This booklet is a great resource for you to use when you are doing a wedding consultation with a bride. The forecast gives you groupings of colors that are popular, and the bride will love the way these colors look grouped together. Each annual forecast has multiple groupings of colors, so if the bride is not high on one grouping, there is always another grouping that she may like. This resource is available in a hard copy, which we can provide to you at no charge. It does not really have our name plastered all over it, so if you want to tell the bride that it is your forecast, go ahead and take credit for it. There are also sample event floral designs on the pages of the booklet, as an added bonus! Talk with your cut flower or supply department representative for more information.
If you would rather see the trends forecast right now, and not have to wait until we can get you a hard copy, a digital version of the forecast is just below on this webpage. Enjoy!
Every year, International Floral Distributors, Inc. (IFD) partners with a leading flower trend forecaster to research consumer buying behavior and the social, political and environmental factors that affect their decisions. IFD then releases this information in its annual “Flower Trends Forecast” to provide the floral industry with the information necessary to meet and respond to customers’ evolving preferences. As part of the 2018 “Flower Trends Forecast” (available Oct. 1), IFD collaborated with Michael J. Skaff, AIFD, AAF, PFCI, to provide flower experts with the upcoming year’s flower, color, décor and wedding trends. Michael utilized his experience with the Color Marketing Group (colormarketing.org) and the International Interior Design Association (iida.org) to equip IFD and the flower industry with today’s consumer floral wants. Here is a look at what IFD discovered about 2018’s brides and what their buying preferences will likely be regarding bouquet and accent décor designs, flowers and styles. Click for more info
IFD Flower Trends Forecast 2018: Publication
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Flower Trends Forecast 2017 Publication
Flower Trends Forecast 2016 Publication
A Big Hit at SAF
All industry segments filled the Island Ballroom at the SAF Marco Island Convetion program to hear the 2015 floral trends forecast from Kristine Kratt, AIFD, PFCI and Bill Schaffer, AIFD, PFCI, AAF.
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