Get the Good News Out

More and more TV, radio and print news editors are looking for upbeat stories to temper all the reports of layoffs, down markets and economic troubles. Capitalize on this by using SAF’s consumer research and public relations programs to generate positive local news coverage for your shop. Customize SAF’s free, pre-written press releases with your business information and send them to your local news outlets. It won’t cost you anything but your time, and it can generate lots of free publicity.

Try this:

• Want to get an even bigger bang for your PR dollar? The next rainy day, send a spring bouquet to local lifestyle reporters or radio deejays along with a customized copy of SAF’s press release Can Petal Power Perk Up Your Morning?  Include a note: “Thought this would perk you up on a gloomy day.” 

— Bonnie Wilkening bwilkening@safnow.org