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New Jersey
CHAPTER 346
AN ACT concerning certain commercial practices and supplementing P.L.1960, c.39
(C.56:8-1et seq.).
BE IT ENACTED by the Senate and General Assembly of the State of New Jersey:
C.56:8-2.25 Transaction of business under assumed name, misrepresented geographic
origin, location.
1. a. It shall be an unlawful practice for any person conducting or transacting
business under an assumed name and filing a certificate pursuant to R.S.56:1-2 to
intentionally misrepresent that person's geographic origin or location or the geographic
origin or location of any merchandise.
b. A person engaged in the business of advertising shall be immune from liability
under this section for receiving, accepting or publishing any advertisement, irrespective
of the medium or format, submitted or developed for any person conducting or
transacting business under an assumed name.
2. This act shall take effect immediately.
Approved January 12, 1998.

Connecticut
STATE OF CONNECTICUT
Substitute Bill No. 5305 Page 1
LCO No.
General Assembly
February Session, A.D., 1998
AN ACT CONCERNING THE USE OF THE NAMES OF MUNICIPALITIES IN
ASSUMED OR
FICTITIOUS BUSINESS NAMES CONTAINED IN PRINTED
ADVERTISEMENTS.
Be it enacted by the Senate and House of Representatives in General Assembly
convened:
Section 35-1 of the general statutes is repealed and the following is substituted in
lieu thereof:
(a) No person, except as [hereinafter] provided IN THIS SUBSECTION, shall
conduct or transact business in this state, under any assumed name, or under any
designation, name or style, corporate or otherwise, other than the real name or names of
the person or persons conducting or transacting such business, unless there has been filed,
in the office of the town clerk in the town in which such business is or is to be conducted
or transacted, a certificate stating the name under which such business is or is to be
conducted or transacted and the full name and post-office address of each person
conducting or transacting such business or, in the case of a corporation or limited
liability company using such an assumed name, its full name and principal postoffice
address. Such certificate shall be executed by all of such persons or, in the case
of a corporation or limited liability company, by an authorized officer thereof, and
acknowledged before [some] AN authority qualified to administer oaths. Each town
clerk shall keep an alphabetical index of the names of all persons filing such
certificates and of all names or styles assumed as [hereinbefore] provided IN THIS
SUBSECTION and, for the indexing and filing of each such certificate, shall receive
the statutory filing fee for documents established in section 7-34a, to be paid by the
person filing such certificate. A copy of any such certificate, certified by the town clerk
in whose office the same has been filed, shall be presumptive evidence, in all courts
in this state, of the facts [therein] contained IN SUCH CERTIFICATE. The provisions
of this [section] SUBSECTION shall not prevent the lawful use of a partnership name or
designation if such partnership name or designation includes the true surname of at
least one of the persons composing such partnership. This [section] SUBSECTION shall
not apply to: (1) Any limited partnership, as defined in section 34-9, provided such
limited partnership (A) has (i) filed a certificate as provided for in section 34-
10, or (ii) registered with the Secretary of the State as provided in section 34-38g
and (B) conducts or transacts business under the name stated in the certificate or
registered with the Secretary of the State, or (2) any limited liability company, as
defined in section 34-101, AS

NEW YORK STATE HAS NO LAW AGAINST
DECEPTIVE ADVERTISING